E-COMMERCE: 7 KEYS TO SUCCESS
Imagine if you sell products to consumers all over your country and even around the world, that's the magic of e-commerce.
E-commerce can look saturated yet it's a very fast-growing field don't worry it's never too late to start building an online business, e-commerce is still much easier than opening a traditional business, with the internet you have no limits of locations, let's say for example you have a traditional craft shop and you want to sell your products to the whole world is quite complicated and constraining but having your own e-commerce site changes the game, you can sell wherever you want, not to mention that there are plenty of other advantages.
Online marketing tools, social networks, personalized offers, being open 24 hours a day, offering discretion to your customers, the greater potential of leads and much more, however, no matter what you intend to market there is one crucial thing to remember is your e-commerce shop.
It has to offer the perfect experience with a simple and optimized shopping experience to be successful. Make sure you have these seven key success factors:
1- thorough analysis ask yourself a few questions about the socio-demographic criteria of your target and how to reach it.
2- a very attractive design: graphic designers often focus on the first page: it is important but visitors looking for a specific product land on the right page of your site: product description pages are therefore very important: they must include a call to action and clear navigation.
3 - SEO content is king in e-commerce to make sure to optimize your content for humans and search engines.
4- Social network integration a simple example give your customers the opportunity to share their purchases with their friends on social networks and see how your sales and your new customers increase.
5- A reliable search engine the worst case is when you are looking for a product that you sell its power to find it be sure that your search engine works perfectly.
6- The mobile version sales on mobile tools are constantly rising, so adapt as quickly as possible.
7- Security treat your customers' personal and sensitive data with the utmost diligence this is essential for your credibility and to protect the people who trust you an e-commerce site doesn't need to be complicated and you'll get there easily by respecting its seven winning keys to propel your online sales.
Types of e-commerce
Business-to-Business (B2B) " Business to Business " electronic commercemeans the electronic exchange of products, services or information between businesses rather than between businesses and consumers. Examples include online directories and product and supply exchange websites that allow businesses to search for products, services, and information and to engage in transactions via e-procurement interfaces.
In 2017, Forrester Research predicted that the business-to-business e-commerce market would exceed $1.1 trillion in the United States by 2021, representing 13% of all business-to-business sales in the country.
Business to Consumer (B2C) "Business to Consumer" Trade
The retailing of e-commerce on the Internet. This is when companies sell products, services or information directly to consumers.
The term was popular during the e-business boom of the late 1990s when online retailers and product vendors were a novelty. Today, there are countless virtual stores and centers on the Internet selling all types of consumer goods. The most recognized example of these sites is Amazon, eBay, Alibaba, which dominates the B2C market.
Consumer-to-Consumer (C2C)
It is a type of electronic commerce in which consumers exchange products, services, and information online. These transactions are usually conducted through a third party providing an online platform on which transactions are conducted.
Online auctions and classified ads are two examples of C2C platforms, eBay is the most popular of these platforms. Because eBay is a business, this form of e-commerce could also be called C2B2C - consumer to business to consumer.
Online auctions and classified ads are two examples of C2C platforms, eBay is the most popular of these platforms. Because eBay is a business, this form of e-commerce could also be called C2B2C - consumer to business to consumer.
The impact of e-commerce on consumers and merchants.
An example of the impact of e-commerce on physical retailing is the shopping days after "Thanksgiving", "Black Friday" and "Cyber Monday" in the United States. According to Rakuten Marketing data, Cyber Monday, which features exclusively online sales, recorded 68% more revenue in 2017 than Black Friday, which is traditionally the biggest traditional shopping day.
According to ShopperTrak data, physical traffic in "black Friday" stores decreased by 1% year-on-year, and the two-day period between "Thanksgiving" and "black Friday" saw a 1.6% drop in traffic. In contrast, nearly 40% of "Black Friday" sales were made via a mobile device, nearly 10% more than the previous year, indicating that e-commerce is becoming the king of commerce.
According to ShopperTrak data, physical traffic in "black Friday" stores decreased by 1% year-on-year, and the two-day period between "Thanksgiving" and "black Friday" saw a 1.6% drop in traffic. In contrast, nearly 40% of "Black Friday" sales were made via a mobile device, nearly 10% more than the previous year, indicating that e-commerce is becoming the king of commerce.
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