Digital marketing: Types of online marketing services

           Digital marketing: Types of online marketing services

      Despite the fact that digital marketing has been around for about 15 years it's still difficult to find answers to these questions, isn't it? 

     Some people tell you that digital marketing is just about having a good website, nowadays it also means that it has to be optimized for all media, others say that you have to have an SEO strategy, techniques that help you get better results in search engines. 

     Doing "Pay Per Click" PPC or "Cost Per Click" CPC will tell you other people are investing in paid campaigns to complement your SEO not to mention social networks a common belief is that all you have to do is create content and distribute it on social networks so who's right?

     In reality, no one is perfectly correct, what you really need is a strategy that defines how all these channels will resonate and interact together to create the synergy you need, it's the only way to achieve your goals.

     Improving your results and optimizing your budget you think that's it, no it's about analyzing your expenses and revenues under a magnifying glass and refining your marketing strategy accordingly we optimize the variables of all these channels, that's what digital marketing is all about.

          Internet marketing strategy

      Maybe you are thinking about creating a website or renovating the one you currently have, don't just think about a website think about a real internet marketing strategy.

     It will just take three minutes first of all your website remains the central platform of your internet activities all the channels and other marketing tools bring visitors to your platform, is the main goal of this website is to turn your visitors into customers, we talk about conversion, a bad marketing is to invest only to bring more visitors to the site, yet you don't need more visitors if you can't turn them into customers.

     The more efficient your site is and the better it converts your visitors, no matter if you sell physical products, offer services, or do real estate, many people think they are doing internet marketing but they only think about the technical part.

     the result is a site full of information, but the question is are visitors systematically transformed into customers, is that what you need? the answer is no, you need to know the basics of internet marketing, don't panic it's just a matter of following the seven phases of internet marketing that you can find below:

Phase 1- Analysis

     Start by collecting information - let's be clear about your target audience - your market is the purpose of your site.

Phase 2- Planning

     Plan the structure of your site, it's content and its adequacy with the market.

Phase 3- Drafting

     Drafted your web strategy i.e. the acquisition of visitors and how to convert them into customers.

Phase 4- Conversion

     Define your conversion funnel, write the content and copywriting, and create the necessary images and videos.

Phase 5- Visitor acquisition

     Establish the sources of organic or paid traffic to carry out your social networking strategy and list the offline media you will use.

Phase 6- Testing

     Test them all and make sure you have the right visitors targeted, a site that converts well is good customer retention.

Phase 7- Optimization

     Control your KPIs traffic conversion sales conversion repair any bugs in the site and continuously improve the existing, as you can see, the seven phases of internet marketing are not magic, remember that the most important thing is always to get a satisfied customer, delighting your customers is the only way to maximize your results.

          Organic SEO

      Let's say you launch a website with a great design, easy navigation, and good products, however, over time your website traffic remains low, far from your goals.

     What's the big deal?

      The problem is that every day thousands of other sites are launched with similar content, after all, when a prospect conducts a search that should lead him to your site, the search engine will provide him with many alternatives, and if you are not at the top of the results this prospect will not notice you, that's where SEO comes in, to get your site to the top of the search engine results.

     How?

      It is about creating quality content, adapted with optimized keywords if they are for example poorly dispersed in the text your SEO will not work.

     Place your keywords strategically in the titles, and in the right place, added the right density of keywords is exaggerated, and search engines will index you more easily without forgetting to generate external links from other sites that point to yours.

     So it will be clear to search engines that your site and popular interesting and credible, but beware because external links from unsavory sites are counterproductive, there are still a host of other parameters to optimize your SEO, such as engagement on social networks for each of your content in particular.

     By controlling each of these parameters your site will move up to the top of the search results, but the most important factor is to create GOLD content that your audience loves.

          Content marketing

       On the internet content is king, but before we can tell you more about content marketing you need to understand how traditional marketing works.

     Usually at the centre of the process is the message that you want to send to your potential customers, there are different ways to achieve this, like calling your prospects TV or radio advertising, e-mailing, or newspaper ads.

     I'm not telling you that these methods don't work, it works, but they have drawbacks, first of all, you need big budgets to get your messages across to people, not all of them are part of your target audience, so only a tiny proportion will react, and finally some prospects will be angry because traditional marketing can be perceived as intrusive.

     Content marketing is completely different, at the centre of the process, there is the content, it's about creating something interesting, useful, and entertaining, it can be an article, a blog post, a video, or a graphic, something that naturally attracts your prospect when they surf the internet or social networks, it's cheaper, more effective, and less intrusive, after all, look at content marketing so how do you go about it.

There are four simple steps, create content tailored to your target, optimize that content for search engines, publish it and orchestrate and promote your content, not to mention placing a call to action is how content marketing will build your credibility while growing your business.

          Targeted traffic

       When observing their traffic most people make a fundamental mistake, here's what it considers, the absolute number of visitors, the absolute number of Like, or the absolute number of sharing on social networks, but these indicators are misleading, here's why.

     Not all visitors are the same when you have a commercial activity on the internet, there's no point in having a lot of visitors on your website, as Gary Hallberg said, if you have a Hamburg stand, your best advantage is to have a crowd of hungry people who love fast food you don't need what they are not hungry for, you don't need those who are looking for haute cuisine, you want those who are hungry now and who would do anything to eat your hamburgers.

     On the internet it's the same, there's no point in calculating the absolute number of like or share visitors because these numbers say nothing about the quality of your audience.

Here's how to make the difference, measure your traffic as if the visitors are looking for a destination, if your burgundy people who go to Paris doesn't interest you even if there is more traffic going to the Ile-de-France, it's tempting to target those people there, but they want to go to Paris, not Bordeaux so forget it, you would like to have traffic that knows where it wants to go, that is to say, visitors who are looking for your products, ideally this visitor there already knows you and better yet he trusts you, so there are three categories of traffic to consider.

     The first category of visitors

       Those visitors who are looking for a solution similar to what you offer and who know you, traffic light and green, this traffic is boiling hot it is ready to be converted into sales, you will be able to send this traffic directly to special commercial proposals such as promotions with excellent results.

    The second category of visitors

       Visitors who are simply looking for a solution or products similar to yours, but who do not know you yet, the traffic light will be orange to let them pass, it is hot traffic, it will be a question of leading this visitor on contents, that it is, of course, your products or your services.

     The mistakes not to commit, it is to bring this traffic immediately on commercial proposals, why?  because these people do not trust you yet, you must tame them, seduce them and educate them on the quality of your products before making a commercial proposal, because any commercial or private commitment requires trust.

    The third category of traffic 

     Finally, this third category is the rest of the traffic, this visitor is not necessarily looking for a solution often they do not even know that he has a problem, these people are not looking for your products or services, the traffic light is red, this traffic is excluded, it will not convert again it is tempting to want to go court him also so useless.

    We definitely forget the absolute visitor indicators looking for visitors who want your solution is tamed is it will be your best way to make a hit.