Optimize your Pinterest content to increase your visibility
Because, it will allow you to increase traffic to your e-commerce site or blog, so you absolutely need to use Pinterest.
- What kind of table can you create to be effective on Pinterest?
- How to organize your boards
- The best type of pinboard
- The best time to post
- How often to post
Why use Pinterest
Already because Pinterest has 175 million users worldwide and more than 43 million monthly visits, it's huge and it's a potential that's still untapped since most of the entrepreneurs' businesses are on Facebook, Twitter or Linkedin, so you really have a chance with Pinterest to stand out from the crowd.
Pinterest does not present itself as a social network, but rather as a catalog of ideas and inspiration, which means that the people on Pinterest are there to find ideas, for things they are going to buy, so they are already in the buying mindset, which is why the conversion rate of visitors into potential customers is much higher than on other social networks.
In addition, Pinterest is truly a search engine, that's why they integrated a few years ago the hashtag, which will allow you to optimize your pins and be found by people looking for inspiration.
Let's say 87% of users say they bought a product after seeing it on Pinterest, this means that the person who spends hours looking for inspiration on Pinterest is ready to get out the credit card, so if you are in one of the following fields: in travel on Etsy, in fashion in training, if you sell ebook products books if you are in cosmetics if you are in affiliation, in short, many sectors are concerned by Pinterest, this is a non-exhaustive list.
The majority of people who are on Pinterest are women 60%, but there are still 40% of men, and that's not negligible, so it means from one, that men who come on Pinterest to make themselves known to entrepreneurs, they have a head start and it also means, that if you have a product that's aimed at men, you're lucky enough to reach 40% of men on virtually virgin ground, let alone a male target, that means you have a potential revenue highway ahead of you.
Pinterest does not present itself as a social network, but rather as a catalog of ideas and inspiration, which means that the people on Pinterest are there to find ideas, for things they are going to buy, so they are already in the buying mindset, which is why the conversion rate of visitors into potential customers is much higher than on other social networks.
In addition, Pinterest is truly a search engine, that's why they integrated a few years ago the hashtag, which will allow you to optimize your pins and be found by people looking for inspiration.
Let's say 87% of users say they bought a product after seeing it on Pinterest, this means that the person who spends hours looking for inspiration on Pinterest is ready to get out the credit card, so if you are in one of the following fields: in travel on Etsy, in fashion in training, if you sell ebook products books if you are in cosmetics if you are in affiliation, in short, many sectors are concerned by Pinterest, this is a non-exhaustive list.
The majority of people who are on Pinterest are women 60%, but there are still 40% of men, and that's not negligible, so it means from one, that men who come on Pinterest to make themselves known to entrepreneurs, they have a head start and it also means, that if you have a product that's aimed at men, you're lucky enough to reach 40% of men on virtually virgin ground, let alone a male target, that means you have a potential revenue highway ahead of you.
It's also excellent for boosting traffic to your site, and it improves the SEO of your site because one of the parameters that allow you to boost your SEO is to have backlinks that are to say links that come from other referral sites to your site, or when you make a pin and you put the link to your site.
It is, in fact, a backlink that you are creating to your site, so the more pins you make that redirects to your site, the more other people pin pages of your site in their Pinterest tables, the more SEO juice you send to your site, so it will improve the position of your pins within Pinterest but it will also improve the position of your website on google.
Moreover, Pinterest is a search engine, if you see it as a search engine you've got it all figured out, you put yourself in the shoes of your potential customer, your ideal customer, what is he going to type as an inspiration search in Pinterest to end up falling on one of your pins, Maybe he will even wander around Pinterest looking for inspiration for a dress or looking for inspiration for a technological object and by chance, he will come across your pin which will be visually attractive enough at the level of the text and then he will stop even if it was not the reason for his presence on Pinterest in the first place.
It is, in fact, a backlink that you are creating to your site, so the more pins you make that redirects to your site, the more other people pin pages of your site in their Pinterest tables, the more SEO juice you send to your site, so it will improve the position of your pins within Pinterest but it will also improve the position of your website on google.
Moreover, Pinterest is a search engine, if you see it as a search engine you've got it all figured out, you put yourself in the shoes of your potential customer, your ideal customer, what is he going to type as an inspiration search in Pinterest to end up falling on one of your pins, Maybe he will even wander around Pinterest looking for inspiration for a dress or looking for inspiration for a technological object and by chance, he will come across your pin which will be visually attractive enough at the level of the text and then he will stop even if it was not the reason for his presence on Pinterest in the first place.
What type of tables are created
You need to create tables that correspond to what your ideal customer is looking for, and which of course match your offer.
The actual design of the painting will be done with your customer in mind, you are in digital marketing and for this, you need to maintain the SEO of your paintings.
A painting is a collection pin, so you must already name your painting using the right keywords, but you must also name each of your Pin and fill out the description of each pin with the right keywords in hashtag format, it is really important.
What is your final goal? is to bring traffic to your site, so what's the point of filling up your tables with pins that come from other sites at the expense of your own, so the rule is 80% pins that redirect to your content and 20% of other people's content because you want to show that you are actually interested in other things and that other colleagues are proposing things that are complementary to what you are doing, don't forget that you can create 3, 4, 5, 10 pins that redirect to the same article, so don't deprive yourself.
The actual design of the painting will be done with your customer in mind, you are in digital marketing and for this, you need to maintain the SEO of your paintings.
A painting is a collection pin, so you must already name your painting using the right keywords, but you must also name each of your Pin and fill out the description of each pin with the right keywords in hashtag format, it is really important.
What is your final goal? is to bring traffic to your site, so what's the point of filling up your tables with pins that come from other sites at the expense of your own, so the rule is 80% pins that redirect to your content and 20% of other people's content because you want to show that you are actually interested in other things and that other colleagues are proposing things that are complementary to what you are doing, don't forget that you can create 3, 4, 5, 10 pins that redirect to the same article, so don't deprive yourself.
How to organize your paintings
The idea is, once again, to make it pleasant for the person who comes across your profile, so that they immediately understand what you're talking about from the very first paintings.
The first tables are of course the most important for you in terms of traffic to your site. Don't put on your profile inspirations of things that have nothing to do with the purpose for which you created your profile.
you have the possibility to organize and classify your tables as you wish, you have a small tab at the top that allows you to choose how you want to organize your different tables, you also have the possibility to define the cover image of each table and position it correctly, so that everything looks the same.
It's also a little trick, you can create a standard format for the covers of your tables so that each time you create a new table you will take this standard format, just change the title of the table and the name of the table and you create this new pin that you will put as the cover of the new table you have just created so that everything will be uniform because don't forget that on Pinterest the visual is very important.
Think of the board as a kind of catalog that serves to classify your content, the better it is classified, the clearer the themes are and the more clearly each one responds to a problem of your ideal client, the better.
Also, think about creating a table that will group all your blog articles, that is to say, that systematically as soon as you post a new blog article you know that you will put it first in this table that will allow you to have a table that groups your expertise, and therefore even to share it with your audience on other networks it will be much simpler because you will have a link that will refer to this table that groups all the topics you have discussed.
The first tables are of course the most important for you in terms of traffic to your site. Don't put on your profile inspirations of things that have nothing to do with the purpose for which you created your profile.
you have the possibility to organize and classify your tables as you wish, you have a small tab at the top that allows you to choose how you want to organize your different tables, you also have the possibility to define the cover image of each table and position it correctly, so that everything looks the same.
It's also a little trick, you can create a standard format for the covers of your tables so that each time you create a new table you will take this standard format, just change the title of the table and the name of the table and you create this new pin that you will put as the cover of the new table you have just created so that everything will be uniform because don't forget that on Pinterest the visual is very important.
Think of the board as a kind of catalog that serves to classify your content, the better it is classified, the clearer the themes are and the more clearly each one responds to a problem of your ideal client, the better.
Also, think about creating a table that will group all your blog articles, that is to say, that systematically as soon as you post a new blog article you know that you will put it first in this table that will allow you to have a table that groups your expertise, and therefore even to share it with your audience on other networks it will be much simpler because you will have a link that will refer to this table that groups all the topics you have discussed.
What's the best type of pin
In terms of format and content, the size I recommend is 735 x 1500, it's really the widest because you've noticed that on Pinterest the pins you notice are the longest, if you make a lot of pins in landscape format don't be surprised if you don't have a lot of traction on your Pinterest account, then the generally accepted format is 735 x 1120, this is the format you'll find on Canva.
The Pinterest algorithm prefers pins that have been created, that have been added to the Pinterest universe, if you spend your time re-pinning, of course, you will get visits, but if you create new pins yourself you will get even more results because the Pinterest algorithm will give you even more credit.
Put visible text on your pins, the idea is that your world and your style will be found through all your pins and that your pins will be recognizable.
Use striking colors of colors that flash, studies have shown that red, orange and brown are colors that work on Pinterest, but it's really not an absolute rule, you can really leave room for your imagination and know that the brighter your colors are and the more likely you are to see your pins re-pinned, the more likely you are to see clicks to your website.
The Pinterest algorithm prefers pins that have been created, that have been added to the Pinterest universe, if you spend your time re-pinning, of course, you will get visits, but if you create new pins yourself you will get even more results because the Pinterest algorithm will give you even more credit.
Put visible text on your pins, the idea is that your world and your style will be found through all your pins and that your pins will be recognizable.
Use striking colors of colors that flash, studies have shown that red, orange and brown are colors that work on Pinterest, but it's really not an absolute rule, you can really leave room for your imagination and know that the brighter your colors are and the more likely you are to see your pins re-pinned, the more likely you are to see clicks to your website.
What's the best time to post
In fact, there's no magic formula that applies to everyone, it's really up to everyone to see and analyze these numbers, to know when is the best time to post it will vary a lot depending on the type of activity, feel free to post your content as you see fit.
Usually, we will say it's between 8pm and 2am during the week, especially on Saturdays, the worst time to post is of course during working hours.
One last tip is to include a call to action in your pins, 80% of the people who fall on your pin will do nothing if you don't have a clear call to action either in your pin image or in the description of your image, so push people to act.
How often to post
It is preferable to post every day, the number of pins to post is between 15 and 50 pins per day including 2 to 5 re-pins.If you come across an article that you liked an interesting article, click to go read the article and re-pin it from the site page, it's as if you were creating new content, even if it's not from your site, prefer to do this method rather than re-pinning the pin you came across on Pinterest, it will give you much more credit in the eyes of Pinterest.
If you don't have the time because you have a lot of other things to do, you are a busy entrepreneur, you have a family to manage, etc., then you should consider doing this method. You can use tools like Tailwind, which will allow you to program pins during the week when you can't do it yourself.
But be aware that Pinterest's algorithm recognizes pins that have been posted by robots and those that have been posted manually, and it highlights the manually posted pins more, it's up to you, now it's up to you to create your Pinterest accounts.
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