Selling on Marketplaces

          What's a Marketplace

      Marketplace, you have certainly already heard this word that many people pronounce without ever really understanding what is behind it. 

     Through this article, I will explain the fundamentals of this technology so that this new generation of e-commerce sites is no longer a secret for you.

       Our daily life on the internet

       Without knowing it, you navigate through the daily use of the Marketplace, which can be divided into two large families, the Content Marketplace, which allows you to find the information you are looking for free of charge without the associated monetary transactions.

     The e-commerce Marketplace, allows you to simply buy the products you want to buy, but also the services you need, so you won't be surprised to know that 95% of Internet users say they have already made purchases on these platforms.

        Similar characteristics 

       It is not obvious, but these platforms all work the same way, it offers an offer that is not owned by the platform, Airbnb does not own an apartment Uber does not own a car, eBay does not have stock, and youtube does not create a video.

     This offer is made available by third parties, professionals, distributors of brands, or you yourself in many situations, by offering your old sofa on the platform, you contribute to the creation of the offer.

     It also brings together visitors interested in the offer proposed on the platform: its main objective is to provide an optimal and effortless browsing experience in order to connect supply and demand efficiently.

        No stock, no logistics

      In order to better understand how they work, let's take the example of an e-commerce marketplace for products such as Amazon eBay, what happens when a purchase is made by a visitor. This model is based on a tripartite relationship between the marketplace, a visitor, and a seller.

     The marketplace provides an optimal environment for a visitor to easily find the product they need when they make a purchase the operator will notify the seller of this product and give them the necessary information for them to ship the goods to the buyer. A marketplace, therefore, has no stocks and does not handle logistics.

        A virtuous model

      This is the main difference with an e-commerce site that sells and ships its own products and stock, very often e-commerce sites are themselves, market sellers, why would they do this?

     Because the marketplace model and virtues by nature it allows the operator to earn commissions on sales without having to worry about stocks or logistics, it also allows resellers to get additional visibility for their products and thus increase their turnover, finally, it provides visitors with an optimal shopping experience and competitive prices.

         The future of e-commerce

      It is then obvious that the marketplace model and the future of e-commerce, it fits perfectly in the current context of slowing growth and optimization of the online sales market, the marketplace now represents nearly 10 billion euros of business volume in France, a figure that is growing stronger every year.

     All the indicators are green to believe that this model will eventually capture almost the entire online sales market. This will be possible thanks to the emergence of a multitude of niche marketplaces offering a high value-added shopping experience for their users or their community.

        Take part in this revolution

      The emergence of the marketplace model is the beginning of a new phase of development for the e-commerce industry, a revolution that allows any individual or company to sell products and services online quickly and without constraints. Whether you are a media, entrepreneur, blogger, youtube, business or enthusiast, the creation of an e-commerce marketplace can be a great opportunity.

     The most important thing is to know and understand the market you could address, there are many reasons that can convince you to embark on this great adventure, monetize a community, create your own start-up, develop a range of products or services complementary to your current business, live from your passion, develop new digital skills, or even simply make you happy. The future of e-commerce is ahead of us, we should not miss it.