Google challenges Amazon in e-commerce
Although it is the giant of the web, yet Google is far from having an important place on the e-commerce for years, Google has struggled to create an online sales company able to seriously compete with Amazon, which is the giant of e-commerce, now Google intends to challenge it, thus taking a real strategic turn and seems to want to conquer market shares already acquired by its main rival Amazon.
The Information, reports that Google is currently conducting an experiment in which products recommended under YouTube videos, with their prices.
The idea is that the Internet user who watches the video will be interested in the product and buy it in the process.
The first experimentations send the Internet users to Google Express, a service reserved for the moment in the United States, to complete their purchase on it.
Google is making every effort to attract as many brands as possible to Google Express in order to increase and diversify the number of choices for Internet users.
Purchase shares
Google has launched its new Marketplace, Shopping Actions in early 2019. Even if Google does not want to qualify its new platform as a marketplace, it has the characteristics of a marketplace, it allows e-merchants to put online their products that will be visible to Internet users from the Google search network, Google Shopping and the Google voice wizard.
Initially reserved for B2B "Business to Business" commercial relations, now Google's new program opens up to B2C "Business to Consumer", allowing e-merchants to offer their products on all of the American giant's platforms. And this will provide Internet users with unprecedented user experience.
The simplicity of the purchasing process by bringing together all the seller's offers in one universal shopping cart.
Offering more visibility to e-merchants in search engines. Direct consequence: a better commitment from Google combined with an improvement in customer loyalty.
Google and its new Marketplace, must face major challenges, despite interesting price competitiveness and indisputable visibility advantages, to be able to compete with Amazon.
Initially reserved for B2B "Business to Business" commercial relations, now Google's new program opens up to B2C "Business to Consumer", allowing e-merchants to offer their products on all of the American giant's platforms. And this will provide Internet users with unprecedented user experience.
Objectives of the program
the ease of searching for products using the Google voice wizard or Google shopping.The simplicity of the purchasing process by bringing together all the seller's offers in one universal shopping cart.
Offering more visibility to e-merchants in search engines. Direct consequence: a better commitment from Google combined with an improvement in customer loyalty.
Google and its new Marketplace, must face major challenges, despite interesting price competitiveness and indisputable visibility advantages, to be able to compete with Amazon.
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